Optimism and opportunity: creating an income generation culture

‘You never know what’s out there until you try.’ 

Justin Smith, specialist in marketing and income generation support for schools, shares lessons learned on the path to fundraising and shows why relationships matter.

• Culture and leadership matter. If school leaders and governors are on board, everything else becomes easier.
• Cash isn’t the only win. Income generation includes donations, partnerships, skills, volunteer time – even equipment loans.
• It’s all about relationships. People give when they care. Build connections, understand motivations, and let others feel part of the school’s success story.

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